Holiday Experiences
TUI Musement
TUI Musement is TUI Group’s Tours & Activities division, and combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver transfers, multi-day tours and experiences, including excursions, activities and attraction tickets, in all major beach and city destinations around the world. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 7,000 people worldwide.
Our brands
TUI Musement has a mix of business and product brands. Product brands include the TUI Collection excursions – high quality, great value, more responsible experiences, and National Geographic Day Tours - unique and immersive small group guided experiences. Business brands include TUI Spain, Portugal & Americas, and Intercruises Shoreside & Port Services.
Activity
TUI Collection
National Geographic Day Tours
Green & Fair Experiences
Business
TUI Spain, Portugal & Americas
Intercruises Shoreside & Port Services
TUI Collection
The TUI Collection is the flagship experiences portfolio of the TUI Group. TUI Collection experiences are developed by the TUI team in conjunction with local operators, and built on three core pillars:
- ‘Exceptional experiences’ ensures a high level of quality and that customers gain an understanding of local culture and traditions through a friendly and insightful guide
- ‘Created with care’ confirms that all experiences are operated with TUI-approved suppliers and all elements are checked by TUI in terms of quality, health and safety, and sustainability, and are delivered in a way that cares for the planet and local communities
- ‘Best value guaranteed’ adds additional peace of mind for customers through reinforcing high standards of quality and making sure there is a flexible cancellation policy, a price match promise, and no hidden costs
The TUI Collection portfolio comprises over 850 original, high-quality experiences, available in more than 100 beach and city destinations. Since the concept was originally launched in 2015, over eight million TUI collection experiences have been delivered. TUI Collection experiences are available in all TUI distribution channels, including travel agencies, destination reps and online via the TUI and TUI Musement apps and on the website.
National Geographic Day Tours
National Geographic Day Tours are one-day and half-day, small group guided experiences with a focus on nature, conservation, culture, gastronomy, and history, inspired by National Geographic’s spirit of exploration, education, adventure, and captivating storytelling. Operated by TUI, ensuring a seamless and responsible travel experience, Day Tours are designed in collaboration with National Geographic Expeditions. Experiences are distributed through TUI websites, apps and in-destination local teams, a dedicated National Geographic Day Tours website, and through some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines.
Innovative Travel Technology
TUI Spain, Portugal & Americas
A wide and varied offering ranges from family and group holidays to trips for adults, sun and beach vacations, river cruises, city getaways, cultural journeys, and multi-day tours. TUI Spain, Portugal & Americas guarantees a comprehensive service, from the initial consultation to booking, maintaining smooth communication at every stage. To boost its expansion in Latin America, the business has strengthened its relationships with travel agencies in the region with a digital platform for the sale of holiday packages.
Intercruises Shoreside & Port Services
Intercruises is the world's leading cruise speciliat ground handling and port operations business, offering turnaround, shore excursion, port agency, logistics and hotel services to the ocean and river cruise industry.
