Local communities should share the benefits of tourism and the environment and human rights should be protected. Our ‘Make a difference’ pillar aimed to ensure that tourism is a powerful force for good – boosting economies, creating jobs, protecting wildlife and enhancing cultural understanding and tolerance along our value chain. By showing customers how more sustainable holiday products equal a better holiday experience, we wanted to boost demand for sustainable tourism.
Due to the COVID-19 crisis, the key figures of the financial year 2020 unfortunately are of limited use for comparison. Therefore, in most cases KPIs of 2019 have been used to illustrate progress since the start of the strategy.