Austria
- Marketing campaign "Like holidays, but epic!" focuses on the extraordinary
- Lead agency for the campaign is Scholz & Friends from Hamburg
- Out-of-home and digital: Campaign reaches a broad audience
Following the successful rebranding in May 2023, TUI MAGIC LIFE takes another step towards the future. The campaign aims to highlight the uniqueness of a TUI MAGIC LIFE holiday, emphasising authenticity, diversity, and unforgettable holiday experiences at an all-inclusive rate. Under the motto "Like holidays, but epic!" the campaign, with creative staging and appealing content, aims to generate interest among new guests and further solidify the existing community. The campaign kicks off on 27th December 2023.
"TUI MAGIC LIFE stands for unique holiday experiences that go far beyond the ordinary because our clubs offer more fun, more adventure, more entertainment. The new campaign 'Like holidays, but epic!' precisely emphasises that," says Sabine Hillreiner, Head of Marketing at TUI MAGIC LIFE. "We don't just want to offer our guests a holiday but an extraordinary experience – all included in an all-inclusive package." The campaign will be present in various media formats, including digital advertising and social media platforms. Additionally, it will be supported by accompanying out-of-home placements in ten ECE shopping centres to reach an even wider audience. Accompanying contests further enhance attention. The campaign itself will be divided into two focus areas and will target families and couples in two phases.
The campaign was developed in collaboration with the renowned agency Scholz & Friends from Hamburg, which has been the lead marketing agency for the club brand since September 2023. "The collaboration with Scholz & Friends has exceeded our expectations. Together, we have created a campaign that not only emphasises the uniqueness of our holiday offerings but also strengthens the emotional connection to our guests," adds Hillreiner.
