The first stage of the programme is the ‘100 Helping Hands’ initiative which will respond directly to the needs of communities by supporting local aid organisations in holiday destinations. It will include assistance with hygiene training, home schooling and childcare as well as the distribution of emergency food parcels and healthcare items, such as masks, for disadvantaged families. The Foundation will give 500,000 euros to this scheme. More TUI Care Foundation initiatives in the Corona relief programme will follow in the coming weeks.
International travel restrictions have meant that the pandemic has been particularly hard for people whose livelihoods depend on tourism. In many countries, existing state aid and support systems have been overwhelmed by the impact of the pandemic and can longer provide a cushion against social hardship.
Business communities are also facing crisis and are unable to offer support. So, it’s more important than ever to help strengthen social commitment to overcome the Corona crisis and the role of NGO’s is crucial to this. On the ground, they know the needs of the local communities and how they can be supported most effectively.
Building on the potential of tourism as a force for good, the TUI Care Foundation supports and initiates projects which create new opportunities and contribute to thriving communities in tourism destinations all over the world. Connecting holidaymakers to good causes, it supports education and training opportunities for young people; drives the protection of natural habitats and the marine environment; and helps local communities to thrive sustainably and benefit from tourism. The TUI Care Foundation builds on strong partnerships with local and international organisations to create meaningful and long-lasting impact. The independent charitable organisation was founded by TUI, one of the world's leading tourism businesses, and is based in the Netherlands.