Sustainability
PROGRESS
We aim to use our scale to increase the positive social and environmental impact of every holiday experience we offer. We strive to become sustainability leaders in all that we do.
Together with our partners we will co-create the next generation sustainable business model for the tourism industry. We will enable our customers to make sustainable holiday choices in every stage of the customer journey.
Progress – Accelerate the transformation
Destination Co-Lab
Work in partnership to transform Rhodes into a leading example of sustainable tourism for the future, developing solutions which other destinations can then use as a blueprint.
Empowering Consumers
Enable consumers to make more sustainable holiday choices at every stage of their customer journey through better content, signposting and experiences.
Driving Certification
Work with certification bodies to drive up social and environmental standards and implement industry-leading standards for our own hotel new-builds and refurbishments.
Green Tech & Data-driven
Lower the environmental impact of our IT platforms, utilize data to improve decision making and transparency, and use technology to support the transformation.
Net-Zero Travel Accelerator
Provide funding and expertise to help companies at the forefront of climate innovation and technology, find new solutions to reduce emissions within the travel and tourism sector.
