TUI extends title sponsorship of TUI Palma Marathon Mallorca until 2030, remains exclusive distributor
- TUI commits to iconic running event on the Balearics for at least the next five years
- Bookings +60% yoy, marathon packages now bookable in all TUI shops, in the app and online
After the successful TUI Palma Marathon Mallorca 2024 – when TUI returned as the role of title sponsor after ten years – both parties have extended their commitment until 2030. With this renewal, both organizations aim to drive further growth. The renewal of the sponsorship will also put a greater focus on sustainability, inclusion, local collaboration and innovation with the aim of positioning it as one of the major events in the European running world.
“For TUI, the combination of sports, tourism and sustainability is simply perfect. As the TUI Palma Marathon Mallorca attracts both local and international audiences, we are very proud to continue supporting this iconic event for the Balearics and all of Europe. Together with Kumulus, the volunteers and our many partners on the island, we will continue working to enhance the experience for participants and spectators, ensuring that the marathon remains leading in terms of quality, innovation, and environmental responsibility”, says Magnus Hüttenberend, the Group Director responsible for TUI’s sponsoring activities.
“We are very proud to continue our collaboration with TUI and strengthen our relationship with the global leader in the tourism industry,” said David Thompson, CEO of Kumulus. “This extension not only demonstrates the success of the collaboration over last year, but also our shared vision to grow the TUI Palma Marathon Mallorca even further in the years to come. As organizers we are aligned with TUI in fundamental values as environment care and customer satisfaction”.
Over the past few years, the event has grown in terms of the diversity of represented countries, reaching 76 nationalities in the last edition. The return of TUI as a globally recognized brand committed to quality and excellence in the tourism industry underlines this growth story.
Packages for the TUI Palma Marathon Mallorca can be booked in all TUI retail shops worldwide as well as online in the TUI app.
The next TUI Marathon will take place as early as next week: the TUI Rhodes Marathon will be held for the first time on 6 April. Several thousand runners are expected on the Greek island; the event will be broadcast live on Greek television.
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About the TUI Palma Marathon Mallorca
In the past edition the race surpassed 8,000 registered participants across the 3 distances with an outstanding 43% female participation, an unprecedented figure in Europe. Additionally, it once again stood out as the most international event with over 80% of participants coming from abroad, representing 76 nationalities, including a significant 36% from Germany and 20% from the UK. The TUI Palma Marathon Mallorca will continue to be a recreational and sporting event, aiming to showcase the island and especially the city of Palma not only to participants but also to their companions providing different activities throughout the weekend. Registrations for 2025 edition are up 60% compared to last year and female participation continues increasing having reached now the 47%. TUI Palma Marathon Mallorca is organized by Kumulus, with the title sponsorship of TUI, the support of the City Council of Palma, co-financed with the Sustainable Tourism Tax fund of the Government of the Balearic Islands, support of the the Mallorca Tourism Foundation and the Consell de Mallorca and the collaboration and of Zafiro Hotels, 361º, Fornes Logistics, Ports de Balears, among others.
About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its over 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
