Following the update, the rooms have a more contemporary and functional design that is in line with the hotel's elegant and sophisticated style. The interior design combines a selection of luxurious materials such as marble and hardwood with more contemporary elements to strike an attractive balance between modernity and tradition. What’s more, all rooms now have showers, except for the suites, which also have a bathtub.
The foyer now feels more spacious and natural light floods in through the large skylight. The space is organised into two different areas: one with the new Cappuccino patisserie café, which offers a selection of coffees and pastries, and the other with a Lobby Bar, which has direct access to a fully refurbished terrace. The hotel now also boasts a new 24-hour Sports Bar with large screens where guests can watch their favourite sports events. These new additions take the number of bars at the hotel to six. In terms of entertainment, the hotel has transformed the lounge bar into a theatre, which now has a larger stage, table service and a structure that opens out onto the outdoor terrace.
What’s more, the establishment’s range of restaurants has undergone a makeover. The main buffet, Le Santal, has been redesigned to give it a more welcoming atmosphere, with small spaces that make it feel less like a large dining hall and give guests more privacy. Its terrace has also been extended and now includes a retractable pergola that automatically adjusts to the current light and wind conditions so guests are comfortable at any time of the day.
The hotel has a Pepe's Food restaurant near the three swimming pools. This grill-themed concept is open during the day and allows guests to enjoy snacks without leaving the leisure area. What’s more, the snack bar has been renovated with a more extensive terrace and, at night, part of this space is transformed into the Steak House, specialised in grilled meats. With these new additions, the hotel now has a total of five restaurants to offer its guests a wider variety of options.
Tikida Group was founded in 1968 and is co-directed by Guy Marrache and Ahmed Benabbés-Taarji. In the beginning, it worked in the travel sector and then moved into tourist transport. Since 1990 the group has mainly focused on hotels, wellness, golf and leisure and now has 55 years of experience under its belt. Tikida Group currently has more than 3,000 hotel rooms – mainly in Marrakesh, Agadir and Taghazout – alongside several leading European tourism companies. It employs more than 2,800 people.
The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 74% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 98 hotels in 21 countries. In 2024, the chain welcomed 6,7 million guests and provided jobs for a total of 38.055 employees. RIU is currently the world's 40th ranked chain, one of the Caribbean's most popular, and the fourth largest in Spain in number of rooms.