RIU Hotels continues to reactivate its business with the opening, on 4 June, of the Riu Plaza Miami Beach, in the United States. After the closure of its 99 establishments in 19 countries in the month of March, the hotel chain announced the reopening of two of its urban hotels at the end of May, in Germany and Mexico, as a first step towards resuming its operations.
As was the case with the Riu Plaza Berlin and Riu Plaza Guadalajara on 25 May, the Riu Plaza Miami Beach is fully prepared to apply the safety protocols contained in the RIU Post-COVID Manual for hotels, which provides the maximum safety guarantees for both guests and employees. In doing so, the workers at the Riu Plaza Miami Beach also assume the responsibility for applying the 17 protocols created by the chain in collaboration with the consulting firm Preverisk.
RIU has created a specific training program for implementation of the safety, hygiene and operating protocols at its hotels in preparation for the gradual reopening of its facilities. The measures are meticulous and strict, based on limiting the occupation of the hotels to 50% or 60%, except where legal requirements are more restrictive, to offer the maximum peace of mind and safety to users and employees. These will be relaxed as the health authorities issue new regulations.
The Riu Plaza Miami Beach hotel, property of RIU since 1996, became the first hotel in the Riu Plaza line in 2015. The location of this hotel on Collins Avenue is enviable, as it has direct access to Miami Beach’s famous promenade and beach and is just a few minutes from the famous bar and restaurant zone on Ocean Drive, while also being very close to downtown Miami and 25 minutes from Miami International Airport. The hotel, with 4 stars, has 284 rooms and a characteristic Art Deco facade.
The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 74% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 98 hotels in 21 countries. In 2024, the chain welcomed 6,7 million guests and provided jobs for a total of 38.055 employees. RIU is currently the world's 40th ranked chain, one of the Caribbean's most popular, and the fourth largest in Spain in number of rooms.