TUI’s premium club brand, ROBINSON, is sharpening its profile for its 50th anniversary with the launch of a new brand identity. The first ROBINSON Club Jandia Playa opened 50 years ago on Fuerteventura as a small project by TUI and has since become a meeting place for water sports enthusiasts and like-minded free spirits. Half a century later, TUI has become the world's leading tourism group and ROBINSON has expanded to 26 clubs across 15 countries, respected as the German market leader for premium club holidays. For its 50th birthday, the club provider is now launching its new brand identity and confirming its positive outlook on carefree travel after the pandemic.
Bernd Mäser, Managing Director and Spokesman of ROBINSON comments: “Even during the pandemic, we were able to welcome thousands of guests in compliance with comprehensive hygiene and safety measures. There was a great deal of trust in our brand already before the crisis and it is now paying off. As soon as we can reopen a club, we see bookings come in immediately – the bond with our guests is overwhelming. We are convinced that we will see a boom in bookings with the upcoming changes to travel rules with the most beautiful beach clubs sure to top the list. We are on our way to becoming Europe's market leader in the premium club holiday sector and the new brand identity will give us even more momentum.”
A TUIfly aircraft with the new ROBINSON corporate design and parrot will soon enter its service in the TUIfly fleet. Fans of the brand will then be able to spot this aircraft on its tour to the most beautiful destinations in Europe.
Since the beginning, ROBINSON has excelled in helping create shared memories full of emotions, action and surprises with its guests, from families, solo travellers and couples alike. As part of the rebrand the inviting request to “Share the moment” replaces the former claim “A New Experience Every Day” and invites guests to share these ROBINSON moments – whether in real life or virtually on social media.
Tobias Neumann, ROBINSON Managing Director who is responsible for marketing comments: “The longing for moments together has grown significantly in society, especially in the last few months of the pandemic. ROBINSON has already shown that unforgettable holiday moments and compliance with distance and hygiene regulations are not mutually exclusive. This summer we want to highlight our new motto 'Share the moment', both for our long-term fans and new guests and make this tangible. The starting point is to be our new ROBINSON Club Cyprus in Cyprus, which is expected to open in June: This will be the first hotel to appear completely in the fresh look and feel of the brand. More clubs will gradually follow.”
On the topic of sustainability, ROBINSON continues to take on even more responsibility and has already supplemented its certified eco management in numerous systems with the introduction of seawater desalination and large photovoltaic systems, as well as its own fresh water bottling in glass bottles. All of these measures are now rounded off by the new brand identity. Further product innovations will follow in the course of the relaunch in summer 2021.
Robinson Club GmbH, a TUI Group company based in Hanover, is the quality and market leader in the premium segment for club resort holidays. The portfolio includes 15 TUI MAGIC LIFE club resorts and 25 ROBINSON club resorts in 15 countries.