The paper poster spread out across the floor of the meeting room at TUI’s Dutch headquarters in Rijswijk near The Hague is six metres long. The timeline for the learning programme is marked in black felt pen. It begins with the kick-off in Mallorca, takes in online modules, virtual coaching and interactive sessions in small groups and culminates in a final event. TUI managers from all over Europe cluster around the chart, each of them holding a lit candle. In their mind’s eye they are all visualising the point on this learning journey which meant the most to them personally. One by one they place their tea lights on that spot. The silent concentration in the room and the soft music in the background add an emotional finishing touch as they look back on the management programme.
Technical innovations alone do not make a company a digital pioneer. Management has a particular role to play in the digital transformation. With the global training programme Digital Step, TUI is providing mid-tier managers with the tools they need for the working world of tomorrow and setting guidelines for strategy implementation.