TUI had a positive start into the new financial year 2025. 3.7 million guests travelled with TUI in the first quarter (October to December 2024). This resulted in a 13 per cent increase in Group revenue to 4.9 billion euros (Q1 2024: 4.3 billion euros). “TUI is strategically well positioned. Thanks to our integrated business model, we create synergies between the two business areas Markets + Airline, with our tour operators and flight business, and Holiday Experiences, with our own Hotels, Cruises and TUI Musement. The roadmap is clear: We are accelerating our transformation and aiming for global growth. We set the course for that in the last financial year and will continue to deliver consistently in 2025. The first quarter shows: our strategy is paying off, operationally we are delivering. People prioritise their holidays even in times of change, and even in a challenging economic environment in Europe for almost all sectors. For ten quarters in a row, TUI has successfully aligned trends, strategy and operational performance,’ said TUI Group CEO Sebastian Ebel.
‘The promising performance in the first financial quarter of 2025, and thus the tenth consecutive quarter of earnings growth, will help us achieve our ambitious growth targets for the full year: we expect underlying EBIT to grow by 7-10 per cent. We have also reached another milestone in our financial profile: Fitch rating agency has given TUI a credit rating of BB with a stable outlook. This marks our return to pre-pandemic levels,’ said Mathias Kiep, TUI Group CFO.
3.7 million guests travelled with TUI in the first quarter of 2025 – an increase of six per cent year-on-year. The number of holidaymakers who opted for a dynamically packaged holiday rose by 18 per cent to 0.7 million guests. The Group sees major growth opportunities in this area in the future. As in the prior year, the average occupancy rate in the markets was 85 per cent. Underlying EBIT improved to 50.9 million euros (previous year 6.0 million euros). This development was driven primarily by the very good performance of the Holiday Experiences segment, which comprises Hotels & Resorts, Cruises and TUI Musement (Tours & Activities).
Due to seasonal factors, the first two quarters of the financial year (October to March) are usually negative for companies in the industry in terms of earnings. Nevertheless, the Group was able to improve on last year's good result. Revenue climbed by 13 per cent to 4.9 billion euros (previous year: 4.3 billion euros).
Fitch has issued a rating for TUI Group for the first time. Fitch has given TUI a credit rating of BB with a stable outlook, which marks a return to pre-pandemic levels. The rating reflects TUI's leading position and brand recognition. Fitch emphasises the advantages of the vertically integrated model, which leads to increased efficiency and better control over the entire value chain. The rating agency also highlights TUI's conservative debt coverage ratio.
The positive booking momentum for Winter 2024/25 and Summer 2025 continues, with current bookings up 2 per cent compared to last year. In particular, the positive booking momentum in recent weeks shows that consumers continue to prioritise their vacation.
Average prices for Winter 2024/25 are currently 4 per cent above last year's levels. Bookings are driven in particular by short and medium-haul destinations. The Canary Islands, Egypt and the Cape Verde Islands are once again proving to be popular destinations. For Summer 2025, average prices are also 4 per cent higher than in the prior year. The most popular destinations for TUI customers in Summer 2025 are again Spain, Greece and Turkey.
TUI is geared for growth – the Group's focus for the full year remains on operational excellence, delivery of its strategy and transformation. This strategic roadmap, the strong operational improvements delivered to date and the balance sheet strengthening actions are the basis for delivering on the full year targets. The guidance is based on continued sustainable growth in Holiday Experiences and the Markets + Airline transformation, supported by the good performance in the first financial quarter.
On this basis, the Group confirms the following outlook for financial year 2025:
In the medium term, TUI expects:
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.