Palma de Mallorca, 8 February 2024

TUI providing platform for experiences across Spain & Andorra as Sercotel’s new Tours & Activities partner

  • Seamless Technology: New Tours & Activities digital platform integrated with Sercotel technology ecosystem
  • High Quality Portfolio: Hundreds of experiences across Spain and Andorra now available to Sercotel customers
  • Unique Excursions: Sercotel becomes the first hotelier to offer the premium and immersive National Geographic Day Tours
  • Diverse Product Portfolio: Strong variety of popular and unique experiences in Spain and Andorra now available via Sercotel

TUI Group, one of the world’s leading tourism businesses, is the new Tours & Activities partner of Sercotel, a leading hotel chain with ninety-five 3 and 4-star hotels and apartments in key cities across Spain and Andorra. The partnership continues TUI’s strong and strategic growth in Tours & Activities, further consolidating its leading position as a partner for accommodation providers and Spanish businesses, while also highlighting the diversity of its product portfolio and quality of digital offering.

TUI is providing their state-of-the-art Tours & Activities digital platform, which has been integrated with the Sercotel website, complementing the accommodation offering and ensuring a seamless customer experience. Via the platform, customers can access hundreds of experiences across Spain and Andorra in all destinations where there are Sercotel properties, from Barcelona and Madrid to Gran Canaria or Málaga.

“At Sercotel we say, ‘Welcome to your best’ as we aim to give our clients the best possible experience during their trip, and through our partnership with TUI we are now able to offer them the best tours and activities to complement their stay at our hotels.” Said Sercotel Chief Commercial Officer Bernardo Losada. “TUI provided a winning combination of great technology, strong compliance and superb products, including some amazing excursions available exclusively from TUI.”

A diverse portfolio of excursions, activities and attraction tickets are now available, such as a guided tour of Córdoba’s Medina-Azahara, an evening of stand-up paddle on Sevilla’s Guadalquivir River, tickets to Barcelona’s Moco Museum and many more. Furthermore, Sercotel is the first hotelier to offer the recently released premium and immersive National Geographic Day Tours, with customers able to book unique experiences including archaeologist-led exploration of the Guanches site in Gran Canaria, kayaking the coast of Mallorca with a marine biologist, and discovering Barcelona’s Joan Miro Foundation with an architect.

“Excursions, activities and attraction tickets are the ideal products to complement a hotel stay, and I am thrilled that together with Sercotel we will be able to offer an even better overall travel experience for their customers.” Said Nishank Gopalkrishnan, Chief Commercial Officer at TUI Musement, the Tours & Activities division of TUI Group. “This partnership not only reinforces our position as the B2B partner of choice for Tours & Activities but demonstrates the quality of our product portfolio, including a selection of highly exclusive and unique experiences.”

TUI was selected as Tours & Activities partner for its extensive portfolio of high-quality products, and comprehensive coverage in Spain, including an array of experiences in both primary and secondary travel destinations. Furthermore, TUI was able to provide unique products, such as National Geographic Day Tours. Equally as important was the high standards of Health & Safety and sustainability, and a highly flexible and customisable digital platform solution that could be seamlessly integrated with Sercotel’s website and existing IT framework.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.  

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

About TUI Musement

TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories:

  • Experiences: Excursions, activities & attraction tickets
  • Transfers: Between airports, hotels and ports
  • Tours: Multi-day itineraries encompassing flights, hotels, experiences and transfers

Available in all major beach and city destinations, products are sourced from leading travel businesses or developed in-house by TUI teams, including the TUI Collection, the flagship experiences portfolio of TUI Group, and National Geographic Day Tours, unique and immersive small group guided experiences.

Products are distributed to customers, including the 19+ million TUI customers, through TUI websites and apps – such as the Tours & Activities dedicated TUI Musement app, as well as in-destination local teams and B2B partners, including some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 7,000 people worldwide.

About Sercotel Hotels

Sercotel is a leading hotel chain with 3- and 4-star hotels and apartments in key cities right across Spain and Andorra. The company's purpose is for its guests to forget about the little things in their lives when they stay in their hotels, so they can focus on being the best version of themselves.

Stephen Denton

Head of External Communications
TUI Musement
Contact details
+34 619 34 1883
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