easyJet selects Musement as Tours & Activities partner, expands collaboration
- Digital Platform: TUI Musement develops and populates new Tours & Activities digital platform for easyJet
- Expanded Collaboration: Partnership builds on existing collaboration with easyJet holidays launched in 2022 – all easyJet customers can now add experiences to their flight or holiday package booking.
- Strategic growth: B2B Partnership continues TUI’s strategic growth in Tours & Activities
"A great example of our growth roadmap: Following our initial work together, we are delighted to now expand our partnership and offer a diverse portfolio of thousands of the best excursions, activities and attraction tickets to all easyJet customers.” Said Peter Ulwahn, CEO of TUI Musement. “This partnership underlines our position as the travel industry’s preferred partner for tours and activities.”
Musement's custom selection of excursions, activities and attraction tickets for easyJet guarantees a high level of standards related to quality, health and safety, and sustainability, providing peace of mind and enabling customers to discover the best experiences before and after booking a flight. Tickets for most experiences are paperless, allowing customers to conveniently scan a QR code either at the beginning of the activity or at the venue entrance. Additionally, push notifications serve as valuable reminders for location and timing in the lead-up to the experience.
Whether customers are looking to explore the museums of the Vatican or the Pyramids of Egypt, or if they're interested in enjoying a catamaran cruise in Santorini, a 4x4 adventure in Madeira, or the thermal baths of a Polish mountain village, the new partnership with Musement will offer something for everyone, all covered by a best price guarantee.
Experiences mentioned in the announcement:
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About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
