Hannover, 30 November 2023

New digital inspiration channel: TUI informs via WhatsApp

  • News, travel inspiration and insights directly on your smartphone

  • Early mover: TUI as a pioneer in the tourism industry​

With over two billion users, WhatsApp is the leading messenger worldwide. For a few weeks now, WhatsApp has also been offering media and company updates that users can follow – and TUI is one of the first brands to do so. Our guests can now follow TUI on WhatsApp. In the “Updates” tab, interested persons will get posts from TUI several times a week – including travel inspiration, authentic stories from TUI colleagues, entertainment & quiz formats as well as news on sustainability topics.

“Identifying new trends early is particularly important in social media. TUI is present on all major social media platforms – but WhatsApp has not been an easy field for brands in the past. Now this is changing, and we are the first major travel brand to join in”, says Stefan Siemon, Senior Manager Social Media & Digital Communications at TUI Group.

With WhatsApp, TUI is adding a new digital channel to its international digital communication strategy. This is a global inspiration channel in English. Followers cannot reply directly, but can react with an emoji.

TUI is taking on a pioneering role in the tourism industry with this new communication offering. The channel function was recently introduced by WhatsApp in October 2023. According to the parent company Meta, around 30 million people are using the messaging service in the UK.

TUI on WhatsApp

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.  

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.