Palma de Mallorca, 5 September 2023

RIU presents the new RIU Class programme

  • The hotel chain presents its new RIU Class loyalty programme, which is more transparent and flexible to improve members' experiences and reward their loyalty

RIU Hotels & Resorts has given its RIU Class loyalty programme a complete makeover. The new, more modern programme has new benefits and exclusive advantages to reward the chain’s most loyal customers and adapt to the habits and interests of travellers from all over the world, as well as new technologies.

The loyalty programme continues to grow every year, with thousands of members joining the community since its beginnings in 1997. This is a reflection of the hotel chain’s successful international expansion and diversification, and above all of the employees in its hotels, who turn guests into repeat customers and open the doors to the RIU Class programme with the excellent service they provide to customers.

“We want to offer our members a transparent programme that is simple to use and easy to manage, with the clear objective of providing an exceptional experience to our community that is currently made up of almost 5 million members  and continues to grow”, adds Marta Ferrer, Director of RIU Class.

“Our loyalty system has always been open to providing points for stays to RIU Class members, regardless of the booking channel, to reward their loyalty to RIU”, adds Marta Ferrer.

With the new programme, it will be easier for RIU Class members in the Classic, Gold and Diamond categories to earn and redeem points.

The new programme has been created to make the process of earning and redeeming points more flexible, transparent and generous. Members will now be able to redeem the points that they earn as soon as they wish with no minimum.

New benefits include access to the exclusive Elite Club and a room upgrade during their stay, which is subject to availability at the hotel for RIU Class Gold members and guaranteed for RIU Class Diamond customers.

In line with the same philosophy that has characterised the programme since its launch in 1997, the new RIU Class has an innovative website that is easy to browse as all the features are presented in a more user-friendly and intuitive way.

In this video, you can find out about all the advantages and new features of the new RIU Class programme.

All RIU customers can take advantage of the benefits offered by RIU Class and enjoy all the new features by clicking here.

About RIU Hotels & Resorts

The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 78% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 97 hotels in 21 countries. In 2023, the chain welcomed 6,4 million guests and provided jobs for a total of 35,808  employees. RIU is currently the world's 36thranked chain, one of the Caribbean's most popular, and the fourth largest in Spain in number of rooms.