28 March 2023

TUI Group and Rixos Hotel Group enter exclusive long-term strategic partnership

  • Agreement includes exclusivity in ten resorts across Türkiye and Croatia over the next three years
  • Hotels will be available to all TUI guests in 13 source markets
  • TUI strengthens its portfolio in Türkiye
  • The luxurious all-inclusive resort Rixos Dubrovnik, and the Land of Legends hotel with access to one of Türkiye's largest theme parks, are among the properties that will be included in TUI's offerings from 2024  

TUI has signed an exclusive three-year agreement with Antalya based Rixos Hotel Group. The partnership includes ten strategically important properties and will enable TUI to offer high-quality accommodation with prime locations, quality food & beverage options, and a variety of offers for children in all markets. The partnership is expected to contribute significantly to the TUI Group's growth strategy in Türkiye and will be available for TUI customers only, for the summer 2024 season and onwards1.

"We are thrilled to announce our strategic partnership with Rixos, one of the leading hospitality Groups in the region. Türkiye is an extraordinarily important destination for us, and we can build on a very good partnership which developed over more than a decade. This agreement will strengthen our cooperation further and supports our strategy of an exclusive hotel portfolio. It will enable us to offer our customers exclusive access to some of the best hotels and attractions in Türkiye and Croatia, which we believe will be a key driver of our growth in these destinations”, says David Burling, CEO Markets and Airlines at TUI.

The agreement extends TUI's current exclusivities with Rixos Hotel Group from four to ten hotel units. It offers a broad selection of luxury hotels that cater to all travel preferences, ranging from premium villa accommodations to family-friendly resorts, such as Rixos Dubrovnik with its unique location in Dubrovnik's Old Town, and the Land of Legends Hotel, featuring one of Türkiye's largest theme parks. With this range of options, TUI customers are sure to find their ultimate holiday experience.

Exclusivities across all ten Rixos resorts will be made available to TUI's 13 source markets for the summer 2024 season. TUI's market position in the UK and Germany will be significantly strengthened through this partnership, aligning with its strategic priorities. 

“We've enjoyed a long-standing partnership with TUI, and this exclusivity agreement marks a significant next step for us, highlighting the importance of strong partnerships in our industry. TUI is a strategically important partner for our growth, and we're excited to offer some of our prime properties exclusively to TUI's guests. This major step forward demonstrates our commitment to our collaboration, and we can't wait to see what the future holds," says Akif Tamince, Member of the Board of Rixos Hotel Group.

The agreement includes the following hotels
Land of Legends, Rixos Beldibi, Rixos Downtown, Rixos Park Belek, Rixos Premium Belek, Rixos Premium Bodrum, Rixos Premium Gocek, Rixos Premium Tekirova, Rixos Sungate and Rixos Dubrovnik.

1The majority of hotels covered by this agreement are currently accessible to TUI guests across multiple source markets. However, starting from the summer of 2024 and onwards, these hotels will be exclusively available to all source markets and TUI's guests only.

About Rixos Hotel Group

Rixos Hotel Group was established in 2000 and is one of the world’s fastest growing luxury hotel chains. The Antalya based group owns and operates premium resorts & villas including city hotels in key regions as diverse as Türkiye, Croatia, Switzerland, CIS countries, Egypt, and the Middle East. Rixos Hotel Group is a joint venture partner with Accor Group, and owns and manages 32 properties, with a bed capacity of 26,000 and their plan is to grow this capacity by 20% by 2024. Rixos Hotels have developed an innovative guest experience designed to offer a unique luxury long-stay experience.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.  

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

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