Today, RIU boasts six hotels in Morocco and continues to collaborate with the Tikida group. Three of their properties are located in the Agadir region, two in Marrakech and one in Taghazout. They all comply with RIU’s standards of service and quality, and offer the famous All-Inclusive service.
These six hotels are the product of a solid 20-year partnership that has enabled RIU to establish its exclusive service in a country known for its rich culture and mystique.
The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 74% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 98 hotels in 21 countries. In 2024, the chain welcomed 6,7 million guests and provided jobs for a total of 38.055 employees. RIU is currently the world's 40th ranked chain, one of the Caribbean's most popular, and the fourth largest in Spain in number of rooms.