TUI out in full force to support Pride Maspalomas Gran Canaria 2022 as Tours & Activities partner
- TUI a key sponsor of the 21st edition of Pride Maspalomas
- Excursions developed exclusively for Pride Maspalomas 202
- Local TUI Team and followers enjoyed festivities on TUI float
TUI was celebrating its biggest involvement to date with the Maspalomas Pride 2022, as a proud sponsor of the 21st edition of the event, organised by the Freedom Association and taking place in Gran Canaria, May 5th – 15th, 2022. As the official tours and activities provider, TUI has developed excursions specifically for Maspalomas Pride 2022, including exclusive catamaran sunset sailings and 4x4 adventures. Furthermore, the TUI team was out to show off some LGBTQA+ pride, on hand to support (and enjoy) the festivities throughout the duration of the event at the TUI Pride Kiosk, and on the TUI float.
“This is a fantastic event and I speak on behalf of everyone at TUI when I say how proud we are to support Maspalomas Pride 2022,” said Linda Phelps, Head of Operations & Delivery Canaries, Cape Verde & West Africa at TUI Musement, the tours and activities division of TUI Group. “TUI has long been a vehement supporter of LGBTQA+ rights and a pioneer in ensuring an open and inclusive workplace, and holiday environment. This event is about celebrating these efforts…and also letting our hair down to have some fun!”
In addition to offering exclusive tours and activities, both online via the official event website and in destination at the TUI Kiosk, the TUI team at the event will also be developing a more in-depth understanding the LGBTQA+ audience in relation to tours and activities preferences. Tours and activities are a strategic growth pillar for TUI and the insights gained during Maspalomas 2022 will help shape future experience development, both for LGBTQA+ events, and for the wider TUI tours and activities portfolio, which already includes excursions developed specifically for Pride Maspalomas 2022:
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About TUI Musement
TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories:
• Experiences: Excursions, activities & attraction tickets
• Transfers: Between airports, hotels and ports
• Tours: Multi-day itineraries encompassing flights, hotels, experiences and transfers
Available in all major beach and city destinations, products are sourced from leading travel businesses or developed in-house by TUI teams, including the TUI Collection, the flagship experiences portfolio of TUI Group, and National Geographic Day Tours, unique and immersive small group guided experiences.
Products are distributed to customers, including the 20+ million TUI customers, through TUI websites and apps – such as the Tours & Activities dedicated TUI Musement app, as well as in-destination local teams and B2B partners, including some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 7,000 people worldwide.
About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
