TUI partners with Nezasa on digital tours platform for the “next era of travel”
- Agreement reflects TUI’s ongoing strategic investment in digital platform capabilities
- Development of platform for digital production of personalised multi-day tours – across all TUI markets
TUI Group, the world’s leading tourism group, has signed an agreement for a new digital platform for multi-day tours, to be developed in partnership with Nezasa, an award-winning travel technology company. The agreement reflects TUI’s ongoing strategic investment in digital platform capabilities for greater efficiency, speed and to enable further growth in the Tours & Activities sector through delivering better, more personalised experiences for customers.
The growing multi-days tours market is worth an estimated €96 billion* – yet remains largely offline and highly fragmented, presenting a significant consolidation opportunity. Through a digital platform model, TUI aims to drive the transformation of the market and strengthen its role as a leading player in multi-day tours.
The new platform will integrate with TUI’s inhouse ecosystem of technologies and infrastructure, and development has already commenced. The platform will benefit Musement and all TUI source markets across the world. Customers and partners alike will be able to access TUI travel components for the digital production of personalised multi-day tours.
anne.faulmann@nezasa.com
(+41) 44 500 37 25
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About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
About TUI Musement
TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories:
- Experiences: Excursions, activities & attraction tickets
- Transfers: Between airports, hotels and ports
- Tours: Multi-day itineraries encompassing flights, hotels, experiences and transfers
Available in all major beach and city destinations, products are sourced from leading travel businesses or developed in-house by TUI teams, including the TUI Collection, the flagship experiences portfolio of TUI Group, and National Geographic Day Tours, unique and immersive small group guided experiences.
Products are distributed to customers, including the 19+ million TUI customers, through TUI websites and apps – such as the Tours & Activities dedicated TUI Musement app, as well as in-destination local teams and B2B partners, including some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 7,000 people worldwide.
About Nezasa
Nezasa is an industry-leading technology provider for automated trip planning, fulfilment and personalisation. Nezasa’s TripBuilder platform is the first fully working enterprise-grade platform that tames the huge complexity involved in providing the connected trip. It bridges various industry silos (flights, hotels, cars, trips etc.) into a seamless customer experience for B2B and B2C. Using Nezasa, travel brands can easily and efficiently provide their customers with bespoke and completely individualised offers, regardless of their complexity. Nezasa’s solution covers all aspects of the travel lifecycle – from booking over in-destination experiences until the completion of the trip. Nezasa has offices in Switzerland and Portugal and representations in the UK and The Americas. Nezasa provides its platform in a white-label software-as-a-service model to travel brands (tour operators, travel agents and OTAs) around the world.
