Hanover, 23 June 2020

TUI brings flagship hotel brand to the holiday island of Sylt

  • TUI Blue Sylt opens in April 2021
  • Expansion of the lifestyle hotel brand with high cost efficiency

Spending holidays in Germany is not only a trend in times of the coronavirus. In recent years, domestic travel was already popular with German holidaymakers. TUI Group is therefore expanding the hotel portfolio of TUI Blue and will bring the lifestyle brand to the holiday island of Sylt for the first time from spring 2021. To this end, the existing Dorfhotel in Rantum will be comprehensively modernised and further developed in the style of the lifestyle hotel brand.

"We are seeing consistently strong demand on Germany's coasts and on the islands. With the repositioning as TUI Blue, we are securing a top hotel location in Sylt," says Sebastian Ebel, the Group Board Member responsible for Hotels & Resorts. "We have a long-standing, trusting business relationship with the owner GBI AG. I am very pleased to continue the growth of TUI Blue together with partners in line with our 'asset light' strategy. Our lifestyle hotel brand is a perfect fit for this island, which also stands for unique holiday experiences".

The hotel with its 159 apartments offers young and grown-up guests a lot of space and a variety of opportunities to discover the North Sea island. As TUI Blue 'For All', the hotel is designed for holidaymakers who value high quality and want to combine their stay with authentic experiences in the region. The focus will be on the culture and ambience of the popular holiday island. TUI Blue Sylt is suitable for families and couples as well as for groups and conferences. Guests can also expect the holistic fitness and relaxation programme Bluef!t and the culinary offerings of the TUI Blue hotels from April 2021. The dishes are of high quality and adapted to all diets, whether gluten- or lactose-free, vegan, vegetarian or low carb and high-protein. With its combined heat and power unit and its own electric charging station, TUI Blue Sylt supports the "Sustainable Blue" initiative which aims to contribute to a better world.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.  

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.