Strong brands for strong growth

This year, TUI AG has delivered its strategic goal of transformation as a vertically integrated tourism group focusing on our hotel and cruise brands. These brands serve as growth drivers and significantly reduce the seasonality of our business. Our customers also benefit from the strong footprint of our tour operators in many European countries, the enormous diversity of our portfolio in over 100 holiday destinations and the high quality standards set by our Group’s brands.

Our Growth Special will present our strong hotel and cruise brands in greater detail.

Marella Cruises – A new name for new adventures

Unique destinations with over 120 ports of call spanning from Asia to the Caribbean.

TUI Family Life – The international concept for family moments together

Family-friendly hotels in spacious three- to five-star resorts.

TUI Sensimar – Time for being twosome

TUI’s hotel concept for couples and adults travelling in twos without children.

TUI Sensatori – Luxury holidays to fuel the senses

The five-star resorts have been designed for discerning couples and families.

TUI Cruises – Six cutting-edge cruise ships

TUI Cruises, Germany’s youngest cruise brand only established in 2008, has the edge on the German market.

Hapag-Lloyd Cruises – Two new ships by 2019

In the German-speaking market Hapag-Llyod Cruises is regarded as one of the leading providers of luxury and expedition cruises.

TUI Magic Life – The all-inclusive club brand

The Group’s all-inclusive club brand offers eventful holidays at no extra cost.

TUI Blue – Individual and authentic experiences

TUI Blue is clearly the focus of TUI Group’s growth strategy.

Robinson – Premium club holidays

Robinson currently offers 24 clubs in 13 countries.

RIU – Quality and tradition

Our long-standing partnership also forms the basis for future growth.

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