Technological innovation on board

From DJ robot to virtual tablecloth: Cutting-edge technology on board TUI Cruises’ new ship creates an entirely new holiday experience.

Digitalisation and innovation are key elements of TUI Group’s roadmap for future growth. Apart from simplifying systems and accelerating booking processes, the goal is also to raise the customers’ holiday experience to a new level. TUI Cruises, for instance, has developed a number of technological innovations for its cruise ships that inspire the guests and invite them to interact with technology.

The first DJ robot on the high seas
The new host aboard the new “Mein Schiff 1“ is called DJ Rob, the first humanoid DJ robot in the interior of the “Diamond“ at the aft of the ship in charge of music entertainment. DJ Rob changes records in proper style. Its movement and light design responds to the music. Fifteen movable axles, a music recognition system, camera and laser sensors as well as its unmistakeable look will certainly not only appeal to music enthusiasts in future.



Interactive art
The show robot is not the only technological innovation on board the new “Mein Schiff 1“, which will be christened in Hamburg on 11 May. Guests entering the “Große Freiheit“ (Great Freedom) location are welcomed by the dancing mirror, an interactive media installation. The art object is equipped with sensors responding to the visitors’ movements. Visitors can watch themselves displayed as abstract figures on a big screen, and they can trigger and control visual effects by dancing body movements.

Innovative culinary features
The cooking classes offered aboard Mein Schiff 1 also feature a number of digital ingredients. Guests visiting the ‘Manufaktur – Kreativ Küche’ restaurant easily follow the chef at interactive workshop desks. They can directly watch him prepare dishes and immediately copy it action for action, as a camera is positioned above the chef’s table, directly transmitting his activities to the guests’ interactive desks. The guests can also enjoy a five-course dinner at one of the dinner evenings offered. The highlight: The tablecloth is not made of fabric but of pixels, gently responding to the guests’ movements.