Digitalisation and innovation are key elements of TUI Group’s roadmap for future growth. Apart from simplifying systems and accelerating booking processes, the goal is also to raise the customers’ holiday experience to a new level. TUI Cruises, for instance, has developed a number of technological innovations for its cruise ships that inspire the guests and invite them to interact with technology.
The first DJ robot on the high seas
The new host aboard the new “Mein Schiff 1“ is called DJ Rob, the first humanoid DJ robot in the interior of the “Diamond“ at the aft of the ship in charge of music entertainment. DJ Rob changes records in proper style. Its movement and light design responds to the music. Fifteen movable axles, a music recognition system, camera and laser sensors as well as its unmistakeable look will certainly not only appeal to music enthusiasts in future.