16 March 2021

Female Leaders@TUI – Dawn Wilson

TUI has many successful female leaders in a wide range of areas. In our series "Female Leaders@TUI" we feature these colleagues and their inspiring thoughts on the subject of equality in interview form. This time we talked to Dawn Wilson, Managing Director Northern Region Airlines.

Dawn, what is your current role at TUI?

I’m Managing Director Northern Region Airlines and lead over 5000 colleagues across our TUI Airlines in the Nordic countries and UK & Ireland. We deliver safe and enjoyable air travel for our customers across our fleet of TUI aircraft to destinations around the world.

Who is your role model as a female leader?

Michelle Obama because of her strong character, compassion, self confidence and powerful speaking style.

Each year we ask ourselves the same, important question: Where does our society stand in terms of female leadership?

Today there is a greater appreciation of women as leaders due to the different skills and perspectives they bring including empathy and open communication.

And what about TUI?

Women are well represented across many diverse areas of the business and in my 30 years in the organisation, I see opportunities increasing continuously, the gender issue feels less relevant today, which is brilliant to observe!

There is a lot of talk about the specifics and qualities of female leadership. How are you leading?

My leadership style is inclusive and authentic, with a strong moral compass and a passion for effective communication.

What is your advice for young female professionals regarding growth in their careers?

Take some risks and say ‘yes’ to new challenges. Believe in your contribution and don’t get knocked off course by others.