By bringing together the tailor-made offers of TUI Blue, TUI Sensimar and TUI Family Life, TUI BLUE has become the global flagship hotel brand of the TUI Group this year. With great dedication and commitment, the hotel teams were able to offer their guests a relaxed and safe holiday in 2020. We take you on a journey around the globe and wish you happy holidays:
Festive greetings from TUI BLUE hotels worldwide
In 2020, numerous lifestyle hotels have become part of the TUI BLUE family. Next year, the brand will be located in 19 countries.
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- TUI Blue becomes global hotel brand with more than one million guests (Press release 28 October 20219)
About TUI Blue
TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.