- Starting with 97 hotels in 18 countries
- Further hotels in the pipeline to exceed the 100-hotel mark
- Hotels support TUI Group’s sustainability strategy
Holiday destinations for more than one million guests: In Summer 2020, TUI Blue will start into the new season with 97 hotels in 18 countries. TUI Group’s global flagship hotel brand clusters the tailored offerings of TUI Blue, TUI Sensimar and TUI Family Life under one umbrella brand. Its portfolio additionally comprises new hotels in various locations, including promising long-haul destinations such as Vietnam or Zanzibar. By expanding TUI Blue’s footprint, the tourism group is further consolidating its leading position within the international leisure hotel sector.
“In future, TUI Blue will cater for more than one million customers per year, contributing to the brand’s strong global footprint. Our flagship hotel brand will thus be a relevant player in the leisure hotel sector from next Summer,” said Erik Friemuth, Managing Director TUI Hotels & Resorts. “Thanks to our ambitious growth strategy, we also have further hotels in our pipeline and will soon exceed the 100-hotel mark.“ The group is planning to further increase its portfolio in future. Apart from southern Europe and the Caribbean, TUI Blue’s growth regions comprise South East Asia and the Indian Ocean.