Hanover/Fieberbrunn, 2 December 2019

TUI Group opens second flagship hotel in Austria

  • TUI Blue Fieberbrunn makes its debut for the first Winter season
  • Third TUI Blue hotel in Austria in final construction phase
  • Further hotel openings in Gran Canaria and Morocco

TUI Group continues to expand the portfolio of its lifestyle hotel brand TUI Blue with the opening of the second hotel in Austria at the end of November 2019. The TUI Blue Fieberbrunn hotel is nestled in the mountains at the heart of the Kitzbühel Alps in Pillersee Valley in Tyrol. Alongside the TUI Blue Schladming hotel in Styria and the TUI Blue Montafon hotel, currently under construction, TUI Group will operate a total of three hotels of its flagship hotel brand in Austria from Summer 2020. By expanding the footprint of its TUI Blue hotels, the tourism group is consolidating its leading position in the international holiday hotel sector.

First TUI lifestyle hotel in Tyrol

The TUI Blue Fieberbrunn hotel, featuring 144 rooms, is located right on the ski slopes, just a few metres from the gondola valley station. From here, guests can plunge right into the skiing fun of Skicircus Saalbach Hinterglemm Leogang Fieberbrunn in the Winter, or discover the Alps during the Summer on an active holiday with 400 kilometres of hiking and mountain biking trails. The guests can also take advantage of the BLUEf!t concept for fitness, wellness and nutrition. TUI Blue Fieberbrunn thus offers both active holidays as well as relaxation at the Blue Spa featuring saunas, a steam bath and an indoor pool. Under the “For All” label, TUI Blue Fieberbrunn targets both couples, families and solo travellers.

“TUI Blue targets experience-oriented holidaymakers looking for the right hotel to match their individual needs and preferences. I am delighted about the growing number of lifestyle hotels we operate in Austria. They perfectly complement our global portfolio of hotels in top beach locations and tap a range of new experiences for our guests”, says Artur Gerber, Managing Director TUI Blue. Over the past few weeks, the existing hotel was converted in the style of the flagship brand and has now reopened under the motto “An exhilarating alpine experience“. Around 200 guests, local inhabitants, partners, service providers as well as regional representatives from politics and the tourism sector took part in the opening ceremony and had a chance to get to know the comprehensive offering, philosophy and new design of the hotel.

TUI Blue on a global growth path

The month of November also saw the launch of two additional hotels in Gran Canaria and Morocco. The two hotels will be positioned as TUI Blue “For Two“ resorts, exclusively targeting holidaymakers aged 16+ placing the focus of their holiday experience on time spent together. TUI Blue will offer holiday destinations for more than one million guests and will start into the new season with 97 hotels in 18 countries in Summer 2020. TUI Group’s global flagship hotel brand clusters the tailored offerings of TUI Blue, TUI Sensimar and TUI Family Life under one umbrella brand.

About TUI Blue

TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.  

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.