Hanover, 15 February 2018

First TUI Blue Hotel opens in Portugal

Three more hotels to follow in Europe and Northern Africa by Summer 2018

TUI Group has opened its first TUI Blue hotel in Portugal on 14th February 2018. The opening of TUI Blue Falesia marks the launch of this year’s growth phase for TUI Group’s new lifestyle hotel brand. By Summer 2018, three more hotels will follow in Tunisia, Spain and Turkey, expanding the portfolio to a total of ten hotels.

The romantic flair at the new hotel was brought to life through its opening on Valentine’s Day, and the hotel will continue to focus on adults and couples in future. The TUI Blue Falesia (4.5-star) hotel is perched on a clifftop above Praia da Falesia Beach and offers breathtaking views of the Atlantic. The hotel features 349 rooms and can be enjoyed by guests aged over 16. TUI Blue targets an international audience with an affinity for lifestyle, seeking authentic holiday experiences. The hotel is located on the Algarve between Faro and Lagos and offers numerous opportunities of getting to know the surroundings, the country and the people. TUI Blue Falesia’s highlights for its guests include Mediterranean/Portuguese cuisine, cutting-edge technology and the innovative Bluefit concept for fitness, wellness and nutrition.

“Since the launch of the TUI Blue brand in 2016, we have recorded above-average customer satisfaction scores. With the TUI Blue Falesia, we are planning to continue this success story in Portugal,” said Artur Gerber, Managing Director TUI Blue. “This year’s four new openings are positioned as adults-only hotels in order to expand TUI Blue’s portfolio for this continually growing target audience.”

The dates for the forthcoming new openings have already been fixed: March will see the launch of the TUI Blue Palm Beach Palace hotel in Djerba, followed by the TUI Blue Marmaris in Turkey and the TUI Blue Rocador in Mallorca in May. Just as the TUI Blue Falesia, these hotels will be existing hotels from TUI’s Hotels & Resorts portfolio, repositioned as hotels of the lifestyle experience brand.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.  

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

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