Holidaymakers travelling with TUI can choose from more than 150,000 excursions and activities worldwide, ranging from wellness offers to adventure experiences.

Mary McElligott, Head of Excursions, Activities and Ancillaries Product at TUI Destination Experiences, talks about the development of the excursions programme at TUI.

At some point, most holidaymakers also want to experience something new: leaving the hotel – to jump right into the life that takes place around it!

For travellers, the desired excursion and sporting activity in the next holiday is just a mouse click away – simple, fast and the anticipation is guaranteed.

Island tours and city trips, hiking tours and diving courses, safaris in the desert: Experiences are now at least as important for holidaymakers as hotel, beach and pool.

Holidaymakers were given special glasses reminiscent of science fiction films, which projected animations right before their eyes.

Interview with Chris Carmichael, Head of Innovation at TUI Destination Experiences, on the potential applications of augmented reality (AR) in tourism.