2 August 2024

How to reduce single-use plastic in tropical regions

Plastic waste is a major global environmental challenge, with more than 300 million tons produced annually, half of which is discarded after one use. This rampant consumption of single-use plastics perpetuates pollution and threatens ecosystems, including landscapes, waterways and marine life. Urgent action is needed to address this issue, including reducing consumption and promoting recycling. By adopting initiatives, such as opting for reusable drink containers, individuals can make a tangible difference, potentially avoiding the need for around 100 single-use bottles per person per year.

In regions like Egypt, where single-use plastic is still being widely used, not least for hygiene reasons, concerted efforts are crucial. In order to combat plastic pollution, TUI’s hotel partner Jaz Hotels Group (JHG) and Brita, a leading supplier of on-site filtration systems, joined forces to implement modern water filtration systems and to pursue responsible business practices in the hospitality industry. With an extensive portfolio of 18,000+ rooms strategically located in 11 destinations across Egypt and EMEA, including approximately 11,500 all-inclusive accommodations, there is a significant opportunity to make a positive difference.

The Brita water installation project has been rolled out gradually in three phases since March 2022. In the first two phases, a total of 80 units were installed in 37 hotels on the Red Sea. The third phase, which begins this year, aims to supply all of Jaz hotel destinations on the Red Sea and in South Sinai with additional 35 units. The resulting nationwide supply emphasises the commitment to providing guests with high-quality, purified water throughout their stay.

At the outset, Jaz Casa del Mar Beach Resort served as the pilot site, where five water refill stations were strategically placed as part of the initiative. These stations are located throughout the resort and granted guests as well as staff easy access to purified water, markedly reducing reliance on single-use plastic bottles. This investment in the water stations proved economically viable, with a rapid return on investment expected within 6 to 8 months.

By using Brita water filtration technology and promoting reusable containers, the aim is to minimise reliance on single-use plastics and contribute to a healthier planet. Expectations are high to save an estimated 18,525,000 small plastic bottles and 5,599,000 large plastic bottles per year, taking into account additional factors like occupancy rates and other relevant considerations.