Palma de Mallorca, 17 July 2023

TUI grows offering for HolidayCheck Premium members as Tours & Activities partner

  • One of Germany’s largest travel websites to offer excursions, activities and attraction tickets as part of loyalty program
  • TUI platform integration sees curated portfolio of thousands of destination experiences now available direct via HolidayCheck website
  • Partnership continues TUI’s strategic growth in Tours & Activities and reinforces experiences as a travel ancillary driving customer loyalty

TUI Group, one of the world’s leading tourism businesses, is now a Tours & Activities partner for HolidayCheck Premium, the loyalty program of HolidayCheck, one of Germany’s largest travel websites, which boasts over 10 million monthly visits, and 11 million reviews. The agreement continues TUI’s strong and strategic growth in Tours & Activities, which includes partnerships with high profile European, American and Asian travel businesses. The partnership with HolidayCheck provides its premium members with direct access to browse and reserve thousands of excursions, activities and attraction tickets in over 1,000 destinations.

“HolidayCheck Premium is for real vacation lovers, and in-destination experiences are an important element of a holiday. We want to continually enhance our loyalty program and hence, we are happy to provide our members with immediate access to the best experiences around the world - with exclusive member-only discounts.” Said Steffen Ketterer, Business Lead HolidayCheck Premium. “TUI was a logical choice for a partner – they have a great digital platform, a highly curated portfolio of excursions, activities and attraction tickets, and they share our focus on putting the customer first.”  

TUI and HolidayCheck teams prioritised the user experience, collaborating to develop a customised version of TUI’s Tours & Activities platform, which has been seamlessly integrated with the HolidayCheck website. This gives HolidayCheck Premium members direct access to TUI’s curated portfolio of experiences, which are sourced direct in destinations around the world and carefully audited in relation to quality, Health & Safety, and sustainability. Excursions, activities and attraction tickets can now be quickly added to a travel itinerary prior to a holiday during the trip planning process, or booked instantly once in destination, all via the HolidayCheck website.  

“We have long been saying that as the best part of travel, in-destination experiences are a driver of customer loyalty. This has been recognised by HolidayCheck and we are proud to work with them in offering even more benefits to their loyal customer base.” Said Nishank Gopalkrishnan, Chief Business Officer of TUI Musement, the Tours & Activities division of TUI Group. “This is another partnership with an industry leading business and once again shows that TUI has become the B2B partner of choice for Tours & Activities.”  

A diverse range of experiences are on offer, from museum and theme park tickets, to walking tours and water activities, and are available in over 100 countries, including the USA, Mexico, Spain, Greece, Thailand and Australia.

About HolidayCheck Premium

HolidayCheck Premium, part of HolidayCheck AG, is an innovative subscription service for travelers on the HolidayCheck platform. Members pay a yearly subscription fee and in return get access to cash-back vouchers, exclusive deals, pre-sales, premium service, and partner benefits such as free foreign travel health insurance. HolidayCheck Premium aims to offer its members the services and products that make each trip memorable.

About HolidayCheck AG

Making holidays better – this is the vision of HolidayCheck, the highest-reach holiday platform in the German-speaking area. Transparency, quality, and innovation drive the online booking and rating portal to offer holidaymakers the best travel experience. It is based on more than 10 million hotel reviews, its own online travel agency and offers from 88 tour operators and other tourism service providers. Since 2021 there also have been suitable rental car offers from HolidayCheck Car Rental on the platform. Moreover, travelers can find lots of helpful information and inspiration in the travel forum with over 3.7 million members and the HolidayCheck online magazine Away. In addition, HolidayCheck has been working intensively against review fraud and has founded the initiative Together against fake reviews. HolidayCheck AG is a subsidiary of the HolidayCheck Group, was founded in 2003 and is based in Bottighofen in Switzerland, near the German border town Konstanz.

About TUI Musement

TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories:

  • Experiences: Excursions, activities & attraction tickets
  • Transfers: Between airports, hotels and ports
  • Tours: Multi-day itineraries encompassing flights, hotels, experiences and transfers

Available in all major beach and city destinations, products are sourced from leading travel businesses or developed in-house by TUI teams, including the TUI Collection, the flagship experiences portfolio of TUI Group, and National Geographic Day Tours, unique and immersive small group guided experiences.

Products are distributed to customers, including the 19+ million TUI customers, through TUI websites and apps – such as the Tours & Activities dedicated TUI Musement app, as well as in-destination local teams and B2B partners, including some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 7,000 people worldwide.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.  

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

Stephen Denton

Head of External Communications
TUI Musement
Contact details
+34 619 34 1883
close