Hanover, 2 May 2018

TUI Blue expands its portfolio to ten hotels

  • Two new openings of the new lifestyle hotel brand in Majorca and Turkey

  • TUI Group continues its growth roadmap in its hotel segment

Only two years ago, TUI Group launched its new lifestyle hotel brand TUI Blue. The youngest hotel subsidiary has since played a crucial role in delivering the Group’s growth roadmap in this segment. The portfolio of the experience hotel brand has now grown to ten hotels. The new hotels included in the portfolio from May are TUI Blue Rocador in Majorca and TUI Blue Marmaris on the Turkish Aegean.

“With TUI Blue, we have launched a hotel brand that blends TUI’s quality and brand propositions with entirely individual and authentic holiday experiences,” said Erik Friemuth, Managing Director TUI Hotels & Resorts. “The success of our hotel concept is reflected by high customer satisfaction levels. We will continue to expand the concept in future.” “This new type of hotel is now represented by ten hotels in eight countries,” added Artur Gerber, Managing Director TUI Blue. “We are now planning to take the next step by offering our customers further destinations in the medium- and long-haul segments.”

The newly opened TUI Blue Rocador (4-star) hotel is located directly on the sandy beach of one of the picturesque coves of Cala d’Or in the southeast of Majorca and features 211 rooms. The TUI Blue Marmaris (4-star) hotel has also welcomed its first international guests at the beginning of May. The 279 rooms of the hotel on the Turkish Marmaris Bay are spread across numerous cottage-style villas in a pristine pine forest. Both hotels focus on adults and couples and can be booked by guests over 16. TUI Blue offers a modern interpretation of typical regional cuisine, cutting-edge technology and the innovative Bluef!t concept for fitness, wellness and nutrition.

At the occasion of the brand’s second anniversary in May, TUI Blue will surprise its guests with typical national dishes of the other hotel locations to whet the guests’ appetite for their next travel destination.

About TUI Blue

TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.  

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

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